![]() ![]() It also became the number one free photography application on the same day. Within a day, the application got 25,000 users (in fact, in hours) and earned 1 million users in a week. The cofounders of Instagram, Mike and Kevin, launched the Instagram app on October 6 2010. The duo and their small team worked tirelessly and, in 8 weeks, coded the application Instagram and provided the Beta version to their friends.Īnd then Mike posted the first picture on Instagram, which was of Soth Beach Harbour on July 16, and just a few hours later, Kevin posted a picture of a dog and his girlfriend’s feet (that is mistakenly considered as the first photo).Ī post shared by Mike Krieger they received a positive response from their friends, fixed all bugs, and were satisfied, they decided – it was showtime. YouTube was a dating site.” Launch & Initial Growth Of Instagram The best companies in the world have all had predecessors. ![]() In a conference in 2012, Kevin said Burbn was a false start and quoted, So, as the motive was focused on developing the application, they changed the application’s name to Instagram – a portmanteau of instant camera and telegram. That is where Mike and Kevin saw an opportunity to sneak between photo sharing applications and Facebook to develop an easy-to-share application that made photo sharing easy.Īt that point, they chopped all the features off and just pivoted towards photo sharing with likes, comments, and a few filters that allowed people to make plans with future check-ins and earn points for posting pictures while hanging out with friends. Moreover, even though Facebook was the king of social media then, its iOS application did not have a good sharing feature. ![]() These applications had great features, but their photo sharing was hard and complicated. They started with analysing the competitors (famous photo-sharing applications) and quickly homed the two names – Hipstamatic & Foursquare. This behaviour made founders decide to double down on their data, focus on the photo-sharing infrastructure, and scrap away all the other things. People did not use Burbn for check-ins, but they were crazily using it as a photo-sharing app. ![]()
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